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100 Yards of Hope


A year-and-a-half in the making, through two Florida Super Bowls and with the world’s largest entertainment platform as its backdrop, 100 Yards of Hope is the story of how an eclectic group of marine scientists and Special Operations veterans came together as a team.  And how, in their fight to preserve and restore Florida’s Coral Reef, that team built a symbol for the world.

Begun on a June afternoon in 2019 with the symbolic out-planting of 100 corals to celebrate the NFL’s 100th season, 100 Yards of Hope grew to become an 18-month journey of caring and cooperation — a mission that would unite two Florida cities and forge unlikely bonds between scientists and environmentalists, military veterans, state and federal policy makers and some of the world’s largest corporations and brands — all in the name of preserving and restoring a national treasure.

The 40-minute filmed documentary 100 Yards of Hope is the story of that mission.  And the story of how, in one football field-sized corner of South Florida, hope found a way, not just to survive, but to thrive.

Brand Pepsi’s series of tailored grassroots initiatives to empower communities and ecosystems around the country – is teaming up with Force Blue and the Florida Fish and Wildlife Conservation Commission (FWC) for Force Blue x Pepsi Stronger Together Coastal Conservation Ops, a summer-long series of four marine conservation initiatives in coastal communities around Florida.

Over the course of the summer, the Coastal Conservation Ops program will visit the following locations to implement a comprehensive series of initiatives.

2021 Summer Tour

Summer Road Show Tour

  • Destin, June 17, 2021: Marine Debris removal and beach clean-up.
  • Jupiter Island, July 26, 2021: Shallow water green sea turtle survey and rescue.
  • Fort Lauderdale, Aug. 23, 2021: Coral reef monitoring mission to record any signs of Stony Coral Tissue Loss Disease – a condition affecting over half of Florida’s coral species  — and to treat those colonies that may be threatened.
  • Tampa (Anna Maria Island City Pier), September 10: Marine debris removal operation in celebration of the NFL season kick-off.

Did you know?

Learn about how our partners are making a difference with Florida’s Coral Reef.

View all our partners
View all our partners